Content Strategist

CONTEXT

Our client, a major player in its sector, is rethinking how content earns visibility in a world where search engines, generative answer engines, and Large Language Models are changing the rules. The Digital Marketing Strategies team wants to connect SEO, GEO, data, customer needs, and automation into editorial systems that scale without losing relevance. This is a chance to move beyond one-off content plans and build a repeatable engine that turns insight into targeted, high-quality content across retail, private, and corporate banking audiences. The mission sits at the crossroads of strategy, storytelling, AI experimentation, and measurable digital performance.

ACTIVITIES

• Translate SEO, GEO, data, and digital insights into actionable content strategies and automation use cases.
• Design editorial plans that align business priorities, customer needs, visibility opportunities, and MarCom strategy.
• Build and scale content automation approaches using AI and workflow tooling while keeping quality, brand, and compliance in check.
• Identify LLM-targeted tactics and new visibility patterns across search and answer engines.
• Partner with marketing, data, and content stakeholders to prioritise use cases and measure impact.
• Create frameworks and playbooks that help teams produce, adapt, and optimise content at scale.

EXPECTED ACHIEVEMENTS

• A clear content strategy that connects SEO, automation, and customer insight to business priorities.
• Scalable editorial and automation workflows that improve content velocity without sacrificing relevance.
• Better visibility across traditional search and emerging LLM-driven discovery experiences.
• Reusable playbooks and measurement logic that help marketing teams sustain results across multiple banking segments.

ENVIRONMENT

SEO, GEO, content strategy, generative AI, automation platforms, digital analytics, editorial planning, MarCom alignment, Large Language Model visibility tactics, and cross-functional collaboration. The environment rewards curiosity, structured experimentation, and the ability to turn emerging AI capabilities into practical marketing systems.