Digital Marketing Manager
Drive digital campaigns and content strategy for financial products, turning data into growth. Own projects from podcast production to performance optimization in a dynamic market.
CONTEXT
Our client, a major player in its sector, is seeking a Digital Marketing & Communications Consultant to elevate its digital presence. The organization operates in the financial products space, where trust, clarity, and engagement are paramount. They need a strategic storyteller who can manage digital campaigns, curate website content, and align marketing communications with sales objectives. With at least two years of experience, you will step into a role that blends creativity, analytics, and project ownership, helping the brand connect authentically with its audience.
ACTIVITIES
You will take ownership of digital campaigns from conception to execution. This includes developing content strategies, producing podcasts, writing compelling copy, and managing website content. You will monitor digital performance using analytics tools, report on key metrics, and optimize campaigns for better ROI. You will collaborate with sales teams to ensure marketing messages support financial product goals. You will also manage timelines, budgets, and external agencies, ensuring every project lands on time and on brand. Your days will be a mix of creative brainstorming, data analysis, and cross-functional coordination.
EXPECTED ACHIEVEMENTS
Your efforts will increase brand awareness, engagement, and lead generation for financial products. You will build a content engine that consistently delivers value to the target audience. Through rigorous performance optimization, you will improve conversion rates and reduce cost per acquisition. The sales team will benefit from better-aligned communications and higher-quality leads. Ultimately, you will establish a digital marketing framework that is scalable, measurable, and deeply integrated with business objectives.
ENVIRONMENT
You will use tools such as Google Analytics, SEO/SEM platforms, email marketing software, CMS (e.g., WordPress), and social media management tools. Podcast production and editing software will be part of your kit. Methodologies include Agile marketing, A/B testing, and data-driven decision-making. You will work closely with sales, product, and design teams. A proactive, analytical, and creative mindset is essential.