Marketing Automation Specialist
Join a marketing technology team to design and orchestrate sophisticated customer journeys in Adobe Campaign. You will turn commercial ambitions into personalized, scalable automation that reaches the right audience at the right moment.
CONTEXT
Our client, a major player in its sector, is strengthening its Marketing & Communications organization with a dedicated Audience & Workflow Management department. This team sits at the intersection of commercial strategy, customer insight and marketing technology: it transforms ambitious campaign ideas into precise, automated and measurable experiences. The company operates in a complex data landscape where millions of customer interactions, preferences and transactional signals must be handled responsibly. The role exists because marketing is no longer about sending messages; it is about building intelligent journeys that feel personal at scale. You will join a group of marketing technologists who care deeply about data quality, audience logic and operational efficiency.
ACTIVITIES
- Design, build and maintain targeting workflows for commercial and administrative campaigns.
- Create and continuously improve complex customer journeys in Adobe Campaign.
- Translate briefs from Marketing & Communications Managers into robust automation logic.
- Write and optimize SQL queries to segment audiences, validate data and troubleshoot delivery issues.
- Collaborate with data, CRM and campaign teams to ensure personalization rules are accurate and compliant.
- Monitor campaign execution, investigate anomalies and document workflow logic for reuse and governance.
- Contribute to continuous improvement of templates, naming standards and quality controls.
EXPECTED ACHIEVEMENTS
- Marketing teams can launch personalized campaigns faster while relying on repeatable, error-resistant workflows.
- Customer journeys become more relevant, timely and coherent across channels, increasing engagement and conversion.
- Data structures are used more intelligently, reducing manual segmentation and improving campaign reliability.
- The department gains a scalable automation foundation that supports future growth and increasingly complex use cases.
ENVIRONMENT
Adobe Campaign, SQL, CRM and customer data platforms, marketing automation, campaign management, customer journey orchestration, data segmentation, reporting tools, agile collaboration with marketing and data teams, privacy-aware handling of customer data.