Marketing Performance Analyst

Our client, a major player in its sector, needs a Marketing Performance Analyst to transform campaign, channel, and customer data into clear performance insights. You will help marketing and communication teams optimise investment decisions and demonstrate measurable business impact.

CONTEXT

Our client, a major player in its sector, is strengthening its marketing and communication capabilities with a sharper focus on data-driven decision-making. Campaigns now run across multiple digital and traditional channels, creating a wealth of signals that must be connected into a coherent performance story. The Marketing Performance Analyst will sit at the intersection of marketing, communication, analytics, and business strategy, helping teams understand what works, what does not, and where the next euro of investment should go. The role is central to building trust in marketing measurement and turning reporting from a retrospective exercise into a forward-looking decision tool.

ACTIVITIES

Build and maintain dashboards that track campaign performance, audience engagement, and channel effectiveness.
Analyse marketing and communication KPIs such as reach, conversion, cost per acquisition, engagement, and return on investment.
Partner with media, content, CRM, and communication teams to define measurement plans before campaigns launch.
Run A/B tests and post-campaign analyses to identify optimisation opportunities.
Consolidate data from web analytics, CRM, media platforms, and marketing automation tools.
Produce clear recommendations and presentations for marketing leaders and business stakeholders.
Improve reporting standards, data quality, and performance governance across teams.
Monitor market trends and competitor activity to enrich performance reviews.

EXPECTED ACHIEVEMENTS

Establish a reliable 360-degree view of marketing and communication performance.
Improve budget allocation by highlighting high-impact channels and underperforming activities.
Reduce manual reporting effort through reusable dashboards and automated data flows.
Increase stakeholder confidence in marketing metrics and attribution logic.
Deliver actionable insights that improve campaign effectiveness, customer engagement, and return on investment.

ENVIRONMENT

Web and marketing analytics platforms such as Google Analytics or Adobe Analytics.
SQL for data extraction and analysis.
Power BI or Tableau for visualisation and reporting.
CRM, marketing automation, and media performance tools.
A/B testing, performance measurement frameworks, and Agile collaboration practices.