Marketing Performance Analyst
Help a major bank transform its marketing and communications into a performance-driven organization. You will define KPIs, measure business impact, and champion data-driven decision-making as a senior consultant.
CONTEXT
Our client, a major player in its sector, has launched the MarCom Watchtower, a strategic initiative to transform marketing and communications from a creative cost center into a measurable, performance-driven engine. The ambition is bold: connect every campaign, message, and channel to strategic KPIs and OKRs, then use those insights to continuously improve. They need a Senior Consultant who can navigate data, strategy, and storytelling with equal ease.
ACTIVITIES
You will collaborate with Performance Analysts to define, monitor, and improve Strategic KPIs and OKRs. You will perform advanced performance analyses, measure the business impact of marketing and communication activities, and translate numbers into actionable recommendations. You will support the transition toward data-driven decision-making by building dashboards, frameworks, and narratives that resonate with senior stakeholders. You will also help scale the MarCom Watchtower across teams, ensuring methodologies are consistent and insights are accessible.
EXPECTED ACHIEVEMENTS
Your work will give the organization a clear, shared view of marketing and communication performance. Strategic KPIs and OKRs will be defined, tracked, and used to steer decisions. The business impact of MarCom will be measurable, and teams will have the tools and confidence to optimize continuously. Ultimately, you will help embed a performance culture where every initiative is evaluated against meaningful outcomes.
ENVIRONMENT
You will work in a dynamic, data-rich environment with access to analytics tools, visualization platforms, and marketing technology stacks. The role sits at the intersection of marketing, communications, finance, and data. Expect a collaborative, fast-paced culture with a strong emphasis on strategic thinking, analytical rigor, and clear communication.