Senior Agile Coach & Scrum Master

CONTEXT

Imagine steering a critical cultural and operational shift within one of the most creative and fast-paced departments of a large organization. Our client, a major player in its sector, is embarking on an ambitious agile transformation journey, extending beyond traditional IT boundaries into its Marketing & Communications department. This initiative is crucial for enhancing responsiveness, fostering innovation, and driving more effective campaigns in an increasingly digital and competitive landscape. The challenge lies in guiding diverse teams – from content creators and brand strategists to digital marketers – to embrace agile principles, adapt new ways of working, and unlock their full potential. You will be the visionary guide and hands-on facilitator, helping to build self-organizing teams that can rapidly adapt to market changes and consistently deliver impactful results, all while navigating the complexities of a hybrid work environment.

ACTIVITIES

As a Senior Agile Coach & Scrum Master, you will be a change agent and an enabler of high-performance within the Marketing & Communications department. Your key activities will include:

• Leading and facilitating all Scrum ceremonies (Daily Scrums, Sprint Planning, Sprint Reviews, Retrospectives) for multiple squads, ensuring their effectiveness and adherence to agile principles.
• Coaching and mentoring individuals and teams on agile values, principles, and practices, fostering a mindset of continuous improvement and self-organization.
• Working closely with Product Owners to ensure backlogs are well-refined, prioritized, and understood by the development teams.
• Identifying and actively removing impediments that hinder team progress, collaborating across departments to resolve organizational blockers.
• Driving the adoption of relevant agile metrics and tools to provide transparency on team performance, progress, and areas for improvement.
• Facilitating effective communication and collaboration within and across squads, especially within a hybrid work model, leveraging digital tools and innovative approaches.
• Championing continuous improvement initiatives, encouraging experimentation, learning from failures, and adapting processes to optimize workflow and outcomes.
• Guiding the Marketing & Communications department through its agile transformation, acting as a change leader and a role model for agile leadership.

EXPECTED ACHIEVEMENTS

Your impact will be measured by the successful adoption of agile practices, the enhanced effectiveness of the Marketing & Communications department, and the sustained cultural shift towards agility. Key achievements will include:

• Successful implementation and embedding of Agile methodologies across multiple Marketing & Communications squads, leading to demonstrable improvements in delivery efficiency and predictability.
• Development of highly cohesive, self-organizing teams that exhibit strong collaboration, psychological safety, and a commitment to continuous learning.
• Measurable improvements in key performance indicators such as time-to-market for campaigns, stakeholder satisfaction, and overall team morale.
• Establishment of a robust framework for continuous improvement, where teams regularly inspect and adapt their processes to achieve higher performance.
• Becoming a trusted advisor and coach, empowering leaders and team members to sustain agile practices long after your mission concludes.

ENVIRONMENT

The environment is dynamic and collaborative, focusing on people, processes, and continuous improvement, especially within a hybrid work context. You will be working with:

• Methodologies: Scrum, Kanban, Lean principles, Scaled Agile Frameworks (awareness of SAFe/LeSS concepts could be beneficial for context).
• Tools: Jira, Confluence, Miro, Microsoft Teams/Slack, Trello, or other agile project management and collaboration platforms.
• Focus Areas: Change Management, Organizational Development, Leadership Coaching, Conflict Resolution, Facilitation Techniques.
• Culture: A hybrid work model emphasizing flexibility, trust, and clear communication, within a large corporate setting that values innovation and strategic impact.